{"id":5921,"date":"2025-03-19T09:55:20","date_gmt":"2025-03-19T08:55:20","guid":{"rendered":"https:\/\/www.rumeurpublique.fr\/realisation\/loreal-operations\/"},"modified":"2025-11-19T18:18:36","modified_gmt":"2025-11-19T17:18:36","slug":"loreal-operations","status":"publish","type":"realisation","link":"https:\/\/www.rumeurpublique.fr\/en\/achievement\/loreal-operations\/","title":{"rendered":"L\u2019Or\u00e9al Op\u00e9rations"},"content":{"rendered":"
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Showcase L\u2019Or\u00e9al\u2019s sustainable packaging innovation.<\/p>\n<\/div>\n\n\n\n

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L\u2019Or\u00e9al Op\u00e9rations<\/strong><\/h1>\n<\/div>\n<\/div>\n\n \t<\/div>\r\n<\/div>\r\n \n\n
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MISSION<\/strong><\/p>\n\n\n\n

Within L\u2019Or\u00e9al\u202fOperations, the \u201cDevPack\u201d community brings together nearly 1,000 packaging professionals from all over the world who work with the L\u2019Or\u00e9al brands to launch new products. The objective was to mobilise a highly diverse team\u2014scientists, engineers, creatives, marketing leads\u2014around a complex topic: designing ever more sustainable packaging in line with the Group\u2019s environmental commitments, while keeping packaging desirable for all consumers and uncompromising on protection and safety.<\/p>\n\n\n\n

Strategic approach<\/strong><\/p>\n\n\n\n

Produce a 4\u2011episode internal web\u2011series titled Pack to the Future<\/em>. This creative, educational storytelling format highlighted the latest packaging innovations and deep expertise on complex issues such as digital modelling, new manufacturing\/recycling techniques for glass or plastic and new material science.<\/p>\n\n\n\n

Actions implemented<\/strong><\/p>\n\n\n\n

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  • Concept and production of the internal web\u2011series: two scientific documentaries, field reports, expert presentations shot in the studio in La\u202fPlaine Saint\u2011Denis.<\/li>\n\n\n\n
  • Creation of the visual and sound identity of the series, including virtual set design.<\/li>\n\n\n\n
  • Messaging workshops and interviews with around forty experts (engineers, researchers, designers\u2026) and marketing leads.<\/li>\n\n\n\n
  • Scriptwriting, scenarios development and spokesperson coaching in both French and English.<\/li>\n\n\n\n
  • Over 17 filming days (including 2 days in the US \u2013 Los\u202fAngeles & New\u202fJersey) and 70 days of post\u2011production (editing, motion\u2011design, audio mixing)<\/li>\n<\/ul>\n\n\r\n\t<\/div>\r\n<\/div>\r\n <\/div>\n\n\n\n
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    Brand content<\/p>\r\n <\/div>\r\n \t\r\n\t<\/div>\r\n<\/div>\r\n <\/div>\n<\/div>\n\n \t<\/div>\r\n<\/div>\r\n \n\n

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    Results<\/h2>\n\n\n\n
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    + 1,000<\/p>\n<\/div>\n\n\n\n

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    internal views with strong employee engagement.<\/p>\n<\/div>\n<\/div>\n\n \t<\/div>\r\n<\/div>\r\n \n\n\n

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    66 minutes<\/p>\n<\/div>\n\n\n\n

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    of multi\u2011format content produced.<\/p>\n<\/div>\n<\/div>\n\n \t<\/div>\r\n<\/div>\r\n \n\n\n

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    A clearer<\/p>\n<\/div>\n\n\n\n

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    understanding of the packaging strategy and a shared sense of pride among the international teams.<\/p>\n<\/div>\n<\/div>\n\n \t<\/div>\r\n<\/div>\r\n \n\n\n

    \n\n \t<\/div>\r\n<\/div>\r\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3685,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"real_category":[75],"real_tag":[62],"class_list":["post-5921","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_category-lifestyle-en","real_tag-brand-content"],"acf":[],"yoast_head":"\nL\u2019Or\u00e9al Op\u00e9rations - Rumeur Publique<\/title>\n<meta name=\"description\" content=\"Production of the 'Pack to the Future' web series by Rumeur Publique for L\u2019Or\u00e9al, highlighting the group\u2019s packaging innovations and environmental commitments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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