{"id":5929,"date":"2025-03-19T14:14:12","date_gmt":"2025-03-19T13:14:12","guid":{"rendered":"https:\/\/www.rumeurpublique.fr\/realisation\/a79\/"},"modified":"2025-11-19T18:35:58","modified_gmt":"2025-11-19T17:35:58","slug":"a79","status":"publish","type":"realisation","link":"https:\/\/www.rumeurpublique.fr\/en\/achievement\/a79\/","title":{"rendered":"A79 for EIFFAGE"},"content":{"rendered":"
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Launch the first free-flow motorway in France through an educational and innovative campaign.<\/p>\n<\/div>\n\n\n\n

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A79 for EIFFAGE<\/h1>\n<\/div>\n<\/div>\n\n \t<\/div>\r\n<\/div>\r\n \n\n
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MISSION<\/strong><\/p>\n\n\n\n

Eiffage, a leader in transport infrastructure sector, commissioned the agency to support the deployment of the motorway, educate the public on the \u201cfree\u2011flow\u201d toll concept, and to position Eiffage as a pioneer of innovation in the motorway sector. The goal was to target the general public, road professionals (in France and neighbouring countries), as well as institutional decision\u2011makers.<\/p>\n\n\n\n

Strategic approach<\/strong><\/p>\n\n\n\n

Raise awareness of the free\u2011flow motorway and its benefits among public authorities, while conduct educational outreach to users.<\/p>\n\n\n\n

Actions implemented<\/strong><\/p>\n\n\n\n