{"id":5940,"date":"2025-04-07T16:08:20","date_gmt":"2025-04-07T14:08:20","guid":{"rendered":"https:\/\/www.rumeurpublique.fr\/realisation\/professionnels-du-liege\/"},"modified":"2025-11-19T19:15:53","modified_gmt":"2025-11-19T18:15:53","slug":"professionnels-du-liege","status":"publish","type":"realisation","link":"https:\/\/www.rumeurpublique.fr\/en\/achievement\/professionnels-du-liege\/","title":{"rendered":"French cork industry professionals"},"content":{"rendered":"<div  class=\"keblk keblk-h-align-center keblk-v-align-top keblock-section-lame responsive   invert bg-none\"   style=\"\"  id=\"\">\r\n\t\r\n\t\t<div class=\"block-content\">\r\n                    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"style-5\">Support the French Cork Industry Professionals in deploying their B2B and B2C communication.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1737\" height=\"1309\" src=\"https:\/\/www.rumeurpublique.fr\/wp-content\/uploads\/2025\/04\/apcor-pt.jpg\" alt=\"\" class=\"wp-image-3793\" srcset=\"https:\/\/www.rumeurpublique.fr\/wp-content\/uploads\/2025\/04\/apcor-pt.jpg 1737w, https:\/\/www.rumeurpublique.fr\/wp-content\/uploads\/2025\/04\/apcor-pt-300x226.jpg 300w, https:\/\/www.rumeurpublique.fr\/wp-content\/uploads\/2025\/04\/apcor-pt-1024x772.jpg 1024w, https:\/\/www.rumeurpublique.fr\/wp-content\/uploads\/2025\/04\/apcor-pt-768x579.jpg 768w, https:\/\/www.rumeurpublique.fr\/wp-content\/uploads\/2025\/04\/apcor-pt-1536x1158.jpg 1536w\" sizes=\"(max-width: 1737px) 100vw, 1737px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n        \t<\/div>\r\n<\/div>\r\n    \n\n<div  class=\"keblk keblk-v-align-top keblock-section-lame responsive is-padded   bg-none\"   style=\"\"  id=\"\">\r\n\t\r\n\t\t<div class=\"block-content\">\r\n                    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div  class=\"keblk blkuid-3 keblk-v-align-top keblock-multimedia type-img brad\" >\r\n\t\r\n\t\t<div class=\"block-content\"  style=\"aspect-ratio:4\" >\t\r\n\t\t\r\n\t\t\t\t<div class=\"visu-bg\" style=\"background-image:url('https:\/\/www.rumeurpublique.fr\/wp-content\/uploads\/2025\/04\/1512x395_LIEGE.jpg');background-size:cover;\"><\/div>\r\n\t\t        \r\n\t\t<!-- CONTENT -->\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\r\n<\/div>\r\n    <\/div>\n<\/div>\n\n        \t<\/div>\r\n<\/div>\r\n    \n\n<div  class=\"keblk keblk-v-align-top keblock-section-lame responsive    bg-none\"   style=\"\"  id=\"\">\r\n\t\r\n\t\t<div class=\"block-content\">\r\n                    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">French Cork Industry Professionals<\/h1>\n<\/div>\n<\/div>\n\n        \t<\/div>\r\n<\/div>\r\n    \n\n<div  class=\"keblk keblk-v-align-top keblock-section-lame responsive is-padded   bg-none\"   style=\"\"  id=\"\">\r\n\t\r\n\t\t<div class=\"block-content\">\r\n                    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div  class=\"keblk keblk-v-align-top keblock-text \" >\r\n\t\r\n\t\t\r\n\t<div class=\"block-content\">\t\r\n        \t\t  <div class=\"elt-deco\"><\/div>\r\n        \t\n\n<p><strong>MISSION<\/strong><\/p>\n\n\n\n<p>The F\u00e9d\u00e9ration Fran\u00e7aise du Li\u00e8ge is the patronal association bringing together the professional unions: the Chambre\u202fSyndicale\u202fdes\u202fBouchonniers\u202fpour\u202fVins\u202fTranquilles and the Syndicat\u202fdes\u202fBouchonniers\u202fen\u202fChampagne. It supports the development of the cork industry in France through research, study and dissemination of information. It is a founding member of the Conf\u00e9d\u00e9ration Europ\u00e9enne du Li\u00e8ge.<\/p>\n\n\n\n<p><strong>Strategic approach<\/strong><\/p>\n\n\n\n<p>Inform the general public about the benefits of cork and its virtuous life cycle from tree to recycling of stoppers.<\/p>\n\n\n\n<p><strong>Actions implemanted<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A B2C social\u2011media strategy deployed on Facebook and Instagram.<\/li>\n\n\n\n<li>A brand\u2011content campaign on the ten commitments of cork.<\/li>\n\n\n\n<li>Influencer activations throughout the year.<\/li>\n\n\n\n<li>A paid social\u2011ads promotion.<\/li>\n<\/ul>\n\n\r\n\t<\/div>\r\n<\/div>\r\n    <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div  class=\"keblk keblk-v-align-top keblock-listcat\" >\r\n\t\r\n\t\t\r\n\t<div class=\"block-content\">\t\r\n                    <div class=\"real_cat\">\r\n                <div class=\"picto-color bg-color-magenta\">\u2192<\/div>\r\n\t\t\t\t<p>Brand content<\/p>\r\n            <\/div>\r\n                    <div class=\"real_cat\">\r\n                <div class=\"picto-color bg-color-orange\">\u2192<\/div>\r\n\t\t\t\t<p>Consulting &amp; Strategy<\/p>\r\n            <\/div>\r\n                    <div class=\"real_cat\">\r\n                <div class=\"picto-color bg-color-rumeurblue\">\u2192<\/div>\r\n\t\t\t\t<p>Digital communication<\/p>\r\n            <\/div>\r\n        \t\r\n\t<\/div>\r\n<\/div>\r\n    <\/div>\n<\/div>\n\n        \t<\/div>\r\n<\/div>\r\n    \n\n<div  class=\"keblk keblk-v-align-top keblock-section-lame responsive is-padded   bg-none\"   style=\"\"  id=\"\">\r\n\t\r\n\t\t<div class=\"block-content\">\r\n                    \n<div  class=\"keblk keblk-v-align-top keblock-section-lame-grille deux bg-color bg-color-none\"   style=\"\"  >\r\n\t\t<div class=\"block-content\">\r\n\t\n<div  class=\"keblk blkuid-9 keblk-v-align-top keblock-multimedia type-img\" >\r\n\t\r\n\t\t<div class=\"block-content\"  style=\"aspect-ratio:1\/1\" >\t\r\n\t\t\r\n\t\t\t\t<div class=\"visu-bg\" style=\"background-image:url('https:\/\/www.rumeurpublique.fr\/wp-content\/uploads\/2025\/04\/Format-RS_Plan-de-travail-1-copie-2-Grande.jpeg');background-size:cover;\"><\/div>\r\n\t\t        \r\n\t\t<!-- CONTENT -->\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\r\n<\/div>\r\n    \n\n<div  class=\"keblk blkuid-10 keblk-v-align-top keblock-multimedia type-img\" >\r\n\t\r\n\t\t<div class=\"block-content\"  style=\"aspect-ratio:1\/1\" >\t\r\n\t\t\r\n\t\t\t\t<div class=\"visu-bg\" style=\"background-image:url('https:\/\/www.rumeurpublique.fr\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-07-a-16.07.20.png');background-size:cover;\"><\/div>\r\n\t\t        \r\n\t\t<!-- CONTENT -->\r\n\t\t\t\t\t\t\t\t\t<p class=\"picto\"><svg width=\"100\" height=\"100\" viewBox=\"0 0 100 100\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ui-picto ui-picto-play coul-violet\">\r\n\t\t\t\t\t<circle cx=\"50\" cy=\"50\" r=\"50\"  class=\"bg\"\/>\r\n\t\t\t<path d=\"M70.5 46.4019C72.5 47.5566 72.5 50.4434 70.5 51.5981L43.5 67.1865C41.5 68.3412 39 66.8979 39 64.5885L39 33.4115C39 31.1021 41.5 29.6588 43.5 30.8135L70.5 46.4019Z\" class=\"shape\"\/>\t\r\n\t\t\t<\/svg><\/p><a class=\"ui-link-popin uilink\" data-content=\"PGlmcmFtZSB0aXRsZT0iQ2FzIGxpZcyAZ2UiIHNyYz0iaHR0cHM6Ly9wbGF5ZXIudmltZW8uY29tL3ZpZGVvLzg3OTM5Mjc5MD9kbnQ9MSZhbXA7YXBwX2lkPTEyMjk2MyIgd2lkdGg9IjY0MCIgaGVpZ2h0PSIzNjAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYXV0b3BsYXk7IGZ1bGxzY3JlZW47IHBpY3R1cmUtaW4tcGljdHVyZTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IHdlYi1zaGFyZSIgcmVmZXJyZXJwb2xpY3k9InN0cmljdC1vcmlnaW4td2hlbi1jcm9zcy1vcmlnaW4iPjwvaWZyYW1lPg==\"><\/a>\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\r\n<\/div>\r\n    \n\r\n\t<\/div>\r\n<\/div>\r\n\r\n    \n        \t<\/div>\r\n<\/div>\r\n    \n\n<div  class=\"keblk keblk-v-align-top keblock-section-lame responsive is-padded   bg-none\"   style=\"\"  id=\"\">\r\n\t\r\n\t\t<div class=\"block-content\">\r\n                    \n\n<h2 class=\"wp-block-heading\">R\u00e9sults<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n<div  class=\"keblk keblk-v-align-top keblock-section-lame responsive    bg-none\"   style=\"\"  id=\"\">\r\n\t\r\n\t\t<div class=\"block-content\">\r\n                    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:400px\">\n<p class=\"has-text-align-right souligne jaune\"><strong>TOP\/COM award <\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Winner of the TOP\/COM Silver Award \u2014 GRAND PRIX Consumer \u2014 in the category \u201cRelations with audiences \/ Animation of Social Networks\u201d.<\/p>\n<\/div>\n<\/div>\n\n        \t<\/div>\r\n<\/div>\r\n    \n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n<div  class=\"keblk keblk-v-align-top keblock-section-lame responsive    bg-none\"   style=\"\"  id=\"\">\r\n\t\r\n\t\t<div class=\"block-content\">\r\n                    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:400px\">\n<p class=\"has-text-align-right souligne jaune\">Over 2\u202fmillion<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>people reached.<\/p>\n<\/div>\n<\/div>\n\n        \t<\/div>\r\n<\/div>\r\n    \n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n<div  class=\"keblk keblk-v-align-top keblock-section-lame responsive    bg-none\"   style=\"\"  id=\"\">\r\n\t\r\n\t\t<div class=\"block-content\">\r\n                    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:400px\">\n<p class=\"has-text-align-right souligne orange\">+ 80\u202f000 <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>engagements.<\/p>\n<\/div>\n<\/div>\n\n        \t<\/div>\r\n<\/div>\r\n    \n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n<div  class=\"keblk keblk-v-align-top keblock-section-lame responsive    bg-none\"   style=\"\"  id=\"\">\r\n\t\r\n\t\t<div class=\"block-content\">\r\n                    \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:400px\">\n<p class=\"has-text-align-right souligne cyan\">7<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>influencers mobilised throughout the year.<\/p>\n<\/div>\n<\/div>\n\n        \t<\/div>\r\n<\/div>\r\n    \n\n\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n        \t<\/div>\r\n<\/div>\r\n    ","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":3800,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"real_category":[73],"real_tag":[62,64,63],"class_list":["post-5940","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_category-industry-and-construction","real_tag-brand-content","real_tag-consulting-strategy","real_tag-digital-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>French cork industry professionals - Rumeur Publique<\/title>\n<meta name=\"description\" content=\"Promoting the benefits of cork and its virtuous lifecycle through a social media, brand content, and influencer strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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