{"id":5946,"date":"2025-04-29T10:11:01","date_gmt":"2025-04-29T08:11:01","guid":{"rendered":"https:\/\/www.rumeurpublique.fr\/realisation\/aema-groupe\/"},"modified":"2025-11-19T19:23:21","modified_gmt":"2025-11-19T18:23:21","slug":"aema-groupe","status":"publish","type":"realisation","link":"https:\/\/www.rumeurpublique.fr\/en\/achievement\/aema-groupe\/","title":{"rendered":"A\u00e9ma Groupe\u00a0"},"content":{"rendered":"
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Position A\u00e9ma as a committed mutualist group serving the protection of the French population.<\/p>\n<\/div>\n\n\n\n

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A\u00e9ma Groupe <\/strong><\/h1>\n<\/div>\n<\/div>\n\n \t<\/div>\r\n<\/div>\r\n \n\n
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MISSION<\/strong><\/p>\n\n\n\n

A\u00e9ma\u202fGroupe is the 4th largest insurance player in France, formed in 2021 through the merger of Macif and A\u00e9sio\u202fMutuelle, joined by Abeille\u202fAssurances, and bolstered by the launch of asset manager Ofi\u202fInvest.
As a mutualist group active across all protection issues in France, A\u00e9ma\u202fGroupe first needed to position itself within insurance ecosystem as complementary and additive to the brands that compose it. Then, covering the protection needs of one\u2011in\u2011six French people, the group then definemutualism and commitment as its two main communication pillars.
Rumeur Publique supported A\u00e9ma\u202fGroupe through thematic press campaigns (shareholder activism, social economy, insurance pricing and accessibility\u2026), personal branding of senior leadership (major interviews, radio & TV appearances), and crisis communication (active monitoring, messaging guidelines).
Press relations support also included financial communication for annual and half\u2011yearly results, targeting both the press and investor\/analyst audiences. Preparation of presentations, speaker coaching, dedicated press releases and journalist relations were part of the agency\u2019s mission \u2014 acting as the central connector between all stakeholders across these sequences.<\/p>\n\n\n\n

Strategic approach<\/strong><\/p>\n\n\n\n

Highlight the A\u00e9ma\u202fGroupe brand by telling its unique story of mutualism and multi\u2011brand identity, and its corporate activism.<\/p>\n\n\n\n

Actions implemented<\/strong><\/p>\n\n\n\n