{"id":5950,"date":"2025-03-27T11:45:01","date_gmt":"2025-03-27T10:45:01","guid":{"rendered":"https:\/\/www.rumeurpublique.fr\/realisation\/wtw\/"},"modified":"2025-11-20T09:48:09","modified_gmt":"2025-11-20T08:48:09","slug":"wtw","status":"publish","type":"realisation","link":"https:\/\/www.rumeurpublique.fr\/en\/achievement\/wtw\/","title":{"rendered":"WTW"},"content":{"rendered":"
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Unify communication and clarify WTW\u2019s positioning to build a strong and coherent identity in the French market.<\/p>\n<\/div>\n\n\n\n

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WTW<\/h1>\n<\/div>\n<\/div>\n\n \t<\/div>\r\n<\/div>\r\n \n\n
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MISSION<\/strong><\/p>\n\n\n\n

WTW is one of the world\u2019s leading firms in consulting, brokerage and insurance solutions. In France, the group benefits from a dual anchoring : a historic, nationwide presence and the strength of an international, multi-expert player operating across all markets.
The objective is to support WTW in France in showcasing its expertise, its news and its thought-leadership across all its business lines : enterprise risk management, affinity insurance and specialty markets, life insurance and human capital, as well as the brokerage business itself, as – in addition to corporate announcements.<\/p>\n\n\n\n

Strategic approach<\/strong><\/p>\n\n\n\n

Increase brand awareness of WTW in France (following the acquisition of Gras Savoye) in the media – whether specialist, sectoral or generalist – while supporting its communication strategy on social networks (notably LinkedIn).<\/p>\n\n\n\n

Actions implemented<\/strong><\/p>\n\n\n\n