{"id":5957,"date":"2025-04-01T14:59:10","date_gmt":"2025-04-01T12:59:10","guid":{"rendered":"https:\/\/www.rumeurpublique.fr\/realisation\/bienici\/"},"modified":"2025-11-20T09:54:52","modified_gmt":"2025-11-20T08:54:52","slug":"bienici","status":"publish","type":"realisation","link":"https:\/\/www.rumeurpublique.fr\/en\/achievement\/bienici\/","title":{"rendered":"Bien\u2019ici"},"content":{"rendered":"
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Establish Bien\u2019ici as a leading media brand in real estate by consolidating its editorial strategy to strengthen brand preference among both professionals (B2B) and consumers (B2C).<\/p>\n<\/div>\n\n\n\n

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Bien\u2019ici<\/strong><\/h1>\n<\/div>\n<\/div>\n\n \t<\/div>\r\n<\/div>\r\n \n\n
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MISSION<\/strong><\/p>\n\n\n\n

To make Bien\u2019ici more than a listings portal – evolve it into a true media brand and a go-to reference in the real\u2011estate sector. Strengthen its<\/s> an already dense and effective editorial strategy. Build brand preference across dual audiences: professionals (B2B) and consumers (B2C).<\/p>\n\n\n\n

Strategic approach<\/strong><\/p>\n\n\n\n

Position \u00a0Bien\u2019ici a must\u2011read media brand in real estate by consolidating its editorial strategy, in order to reinforce brand preference among professionals and individuals.<\/p>\n\n\n\n

Actions implemented<\/strong><\/p>\n\n\n\n