{"id":5967,"date":"2025-04-11T16:36:34","date_gmt":"2025-04-11T14:36:34","guid":{"rendered":"https:\/\/www.rumeurpublique.fr\/realisation\/dammann-freres\/"},"modified":"2025-11-20T10:20:06","modified_gmt":"2025-11-20T09:20:06","slug":"dammann-freres","status":"publish","type":"realisation","link":"https:\/\/www.rumeurpublique.fr\/en\/achievement\/dammann-freres\/","title":{"rendered":"DAMMANN FR\u00c8RES"},"content":{"rendered":"
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Designing the CSR narrative to support the Mission undertaken by DAMMANN FR\u00c8RES.<\/p>\n<\/div>\n\n\n\n

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DAMMANN FR\u00c8RES<\/h1>\n<\/div>\n<\/div>\n\n \t<\/div>\r\n<\/div>\r\n \n\n
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MISSION<\/strong><\/p>\n\n\n\n

In 2023, Dammann\u202fFr\u00e8res became a \u201csoci\u00e9t\u00e9 \u00e0 mission\u201d and defined its purpose as : \u201cCultivating the connection between Human and plants for a superior quality of life\u201d.
The new shareholders\u2019 agreement was conditioned on implementing an ambitious CSR (RSE) action plan. The challenge: making the ongoing transformations and investments readable, credible and attractive.
We produced a first impact report, one year ahead of the first<\/s> mandatory mission report required after 18 months. This allowed us to establish the foundational elements of the narrative, demonstrate proof-of-impact for the actions undertaken, and the engagement of all internal teams in<\/s> within the company, which produces a high\u2011quality tea \u201cfrom leaf to cup\u201d.
The 2024 Mission Report is currently being finalised.<\/p>\n\n\n\n

Strategic approach<\/strong><\/p>\n\n\n\n

A named CSR initiative and : the showcasing of a collective dynamic
\u2013 The creation of a flagship namingfor Dammann Fr\u00e8res\u2019 CSR strategy and the writing of the associated manifesto became the concrete expression of all actions already launched by the brand: \u201cLEAF & LIFE\u201d <\/strong>is the banner under which DF inscribes its Corporate Social Responsibility.
\u2013 Interviewing all the internal actors, from each department, allowed the telling of an authentic story based on the lived experience of the women and men who are the links in the tea production chain at Dammann\u202fFr\u00e8res. We designed a first report with a collective, and not just a CSR department.<\/p>\n\n\n\n

Actions implemented<\/strong><\/p>\n\n\n\n