{"id":5988,"date":"2025-03-20T09:19:43","date_gmt":"2025-03-20T08:19:43","guid":{"rendered":"https:\/\/www.rumeurpublique.fr\/realisation\/slack\/"},"modified":"2025-11-20T10:57:17","modified_gmt":"2025-11-20T09:57:17","slug":"slack","status":"publish","type":"realisation","link":"https:\/\/www.rumeurpublique.fr\/en\/achievement\/slack\/","title":{"rendered":"Slack"},"content":{"rendered":"
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Bring Slack\u2019s expertise on new work environments into the heart of French companies.<\/p>\n<\/div>\n\n\n\n

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Slack<\/h1>\n<\/div>\n<\/div>\n\n \t<\/div>\r\n<\/div>\r\n \n\n
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MISSION<\/strong><\/p>\n\n\n\n

In 2017, Slack had neither a French office nor a French\u2011speaking spokesperson. Rumeur\u202fPublique was commissioned to handle its launch by developing a communication strategy aimed at promoting and engaging the French ecosystem. This strategy included the organization of a launch event and the implementation of semi\u2011annual campaigns to establish Slack as the reference for new work environments in France.<\/p>\n\n\n\n

Strategic approach<\/strong><\/p>\n\n\n\n

Position Slack as the leader of the new work environment in France, leveraging an integrated communication strategy that highlights its ecosystem, while actively participating in market conversations and supporting both local and international initiatives.<\/p>\n\n\n\n

Actions implemented<\/strong><\/p>\n\n\n\n