{"id":5992,"date":"2025-04-11T18:21:39","date_gmt":"2025-04-11T16:21:39","guid":{"rendered":"https:\/\/www.rumeurpublique.fr\/realisation\/dropbox\/"},"modified":"2025-11-20T12:21:01","modified_gmt":"2025-11-20T11:21:01","slug":"dropbox","status":"publish","type":"realisation","link":"https:\/\/www.rumeurpublique.fr\/en\/achievement\/dropbox\/","title":{"rendered":"DROPBOX"},"content":{"rendered":"
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Supporting Dropbox in its B2B repositioning and transition toward AI.<\/p>\n<\/div>\n\n\n\n

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DROPBOX<\/h1>\n<\/div>\n<\/div>\n\n \t<\/div>\r\n<\/div>\r\n \n\n
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MISSION<\/strong><\/p>\n\n\n\n

When we began working with Dropbox, the Californian company was known primarily by individual consumers for its file\u2011storage and synchronization functionalities. Yet its value proposition extended much further. Rumeur\u202fPublique was selected to shift this perception and build Dropbox\u2019s brand awareness among French enterprises.<\/p>\n\n\n\n

Strategic approach<\/strong><\/p>\n\n\n\n

Reposition Dropbox among leading media and opinion\u2011journalists as a complete collaborative solution for businesses. Support Dropbox\u2019s evolution in its transition towards artificial intelligence with tools designed to simplify employees\u2019 work in researching, organizing and synthesizing company documentation within increasingly complex work environments.<\/p>\n\n\n\n

Actions implemented<\/strong><\/p>\n\n\n\n