Salesforce

MISSION

Over the years, Salesforce France has established itself as a key tech player by transforming its initial positioning as a CRM specialist into that of a full platform combining generative AI, real-time data and process automation. This strategic repositioning has enabled Salesforce to expand its impact across all industries, becoming a transformation partner for companies of all sizes.

For over 17 years, Rumeur Publique has been supporting Salesforce through every stage of this rise: from local anchoring and sector verticalization to the rollout of a defining vision of the future of work — culminating in the launch of Agentforce, the first digital work platform built around autonomous agents and fully interoperable with the Salesforce ecosystem.

Strategic approach

Establish Salesforce as the catalyst of a new generation of AI-augmented companies.
The approach: position Salesforce through a foundational narrative that combines technology education, demonstrated business impact, and a pragmatic vision of the future — in a French environment particularly attentive to sovereignty, regulation and social transformation.

This involves:

• a structured storytelling of concrete AI benefits (productivity, simplification, personalization)
• a strong anchoring in key sectors’ business issues (industry, retail, health, telecoms, etc.)
• a deep‑dive effort to position autonomous AI agents as a daily performance lever, showing how they integrate into core employee tasks and automate business processes at scale.

Actions implemented

• Strategic advisory and support for the leader, including speechwriting and social presence
• Deployment of an influence and media‑relations strategy aligned with business and societal stakes
• Development of sector-specific messaging and management of a pool of 10+ spokespersons
• Editorial direction of Salesforce France social accounts and coordination of key milestones
• Production of differentiated assets: podcasts, videos, client testimonials
• Strategic support for major events (Dreamforce, VivaTech, Agentforce World Tour Paris…)
• Positioning Salesforce as a reference actor in AI-driven transformations and autonomous agents.