Public affairs play a major part in any global influencer strategy for a brand and its owners by projecting it into the public sphere and contributing to the development of the legislative and regulatory framework favourable to the development of its operation.
Evaluation of the opportunities for reaching institutional players
Definition of appropriate messages and formats (position statement, official report, editorial, etc.)
Prioritised mapping of relevant decision-makers and influencers
Identification of opportunities for taking the floor (political and institutional watch)
Strategy deployment (bi-lateral and multi-lateral meetings, creating alliances, writing amendments, etc.)