Individual training sessions

 

Mission

 

Helping Ferrero’s spokespeople prepare for all public speaking situations, including press conferences and interviews, product launches, crisis communications and internal communications.

Action taken

 

Individual coaching sessions covering the fundamentals of using a storytelling structure, public speaking, and meeting journalists’ expectations. Each participant is interviewed to develop the structure and form of a convincing presentation, and shown how to deliver the message with confidence in all situations.