Experts from “l’Echangeur BNP Paris Personal Finance” decipher consumer trends in a post Covid-19 world.
Missions
Leveraging the prospective scenarios developed by the brand experts to explore the future of consumption, the relationship with brands and, more generally, the evolution of the society in a context of sanitary and economic crisis as well as lock-down.
Strategy
A live virtual press conference to maintain contact between l’Echangeur BNP Paris Personal Finance and journalists.
The results: More than 65 journalists reached (broadcast, business press, trade, regional press, foreign correspondents, vertical press) and over than 35 print and web press coverage. The strategy also allowed to consolidate brand awareness on consumption and retail topics with these media targets.
As an internal communication tool, the conference has gained support at all levels of the company and is used in prospecting campaigns, including abroad.