DROPBOX

MISSION

When we began working with Dropbox, the Californian company was known primarily by individual consumers for its file‑storage and synchronization functionalities. Yet its value proposition extended much further. Rumeur Publique was selected to shift this perception and build Dropbox’s brand awareness among French enterprises.

Strategic approach

Reposition Dropbox among leading media and opinion‑journalists as a complete collaborative solution for businesses. Support Dropbox’s evolution in its transition towards artificial intelligence with tools designed to simplify employees’ work in researching, organizing and synthesizing company documentation within increasingly complex work environments.

Actions implemented

• Thought‑leadership campaigns including opinion pieces, studies and round‐tables to engage decision‑makers by addressing new ways of working and productivity challenges.
• Implementation of a targeted press relations strategy with tech, business and industry specialist media to support Dropbox’s growth in France.
• Highlighting client‑testimonials illustrating professional use‑cases of the platform.
• Roll‑out of communications focused on new AI functionalities for complex work‑environments.