Batimat

MISSION

The Mondial du Bâtiment is an international trade show dedicated to construction, building and architecture, held at the Parc des Expositions Paris‑Nord Villepinte. It brings together three shows: Batimat, InterClima and IdéoBain.
The agency was selected to manage the media coverage of the Mondial and its three shows for trade media, economic press and audiovisual press.

Strategic approach

Position the Mondial du Bâtiment as both an observatory and expert authority for the sector, enabling ~~its~~ audiences to gain perspective and shift their wiewpoint.
Beyond the press office ensuring the event’s ongoing presence in the media, a series of large‑scale actions were implemented to impose the expertise of the Mondial on key sector issues (decarbonisation, scale‑up of energy renovation, acceleration of new technologies deployment…).

Actions implemented