Meeschaert

MISSION

The Groupe Meeschaert, a historic player in private wealth management and family office services, engaged Rumeur Publique in 2022 to support its communication strategy following several major structural changes—particularly the acquisition of Meeschaert in 2021 and Amilton in 2020 by the group LFPI (La Financière Patrimoniale d’Investissement). The objective was to reposition the brand as a responsible investor capable of offering its clients a comprehensive platform of listed and unlisted investment solutions, while modernising its image and refining its communication strategy to reflect its new ambitions. The mission also included adopting a media approach aligned with the true scale and legitimacy of Groupe Meeschaert.

Strategic approach

Make the group’s differentiators clearly heard.

Actions implemented

• Supported the group in press relations for its private‑wealth and family office activities, as well as its institutional side.
• Provided media relations support for Meeschaert and its leadership (specialist, economic and financial press, general media, print, web, audiovisual).
• Organised events (round‑tables, press conferences).
• Arranged journalist luncheons.
• Delivered strategic counsel.
• Developed messaging and media‑training.