SITL

MISSION

As it began a three‑year transformation of its model, the SITL (International Transport & Logistics Exhibition) engaged the agency to establish a conference program bringing together all stakeholders on the sector’s key challenges, under the theme: connecting intelligences.

Strategic approach

Position SITL as the leading innovation event for the entire logistics ecosystem, through a co‑construction and collective intelligence approach.

Actions implemented

• Established a strategic steering committee six months ahead of the exhibition to mobilize and align all industry players and to integrate them into the editorial design of the plenary conference sessions.
• Developed the conference program in collaboration with stakeholders.
• Managed end‑to‑end the sourcing of speakers and organisation of roundtables.
• On‑site follow‑up of the debates.