Slack

MISSION

In 2017, Slack had neither a French office nor a French‑speaking spokesperson. Rumeur Publique was commissioned to handle its launch by developing a communication strategy aimed at promoting and engaging the French ecosystem. This strategy included the organization of a launch event and the implementation of semi‑annual campaigns to establish Slack as the reference for new work environments in France.

Strategic approach

Position Slack as the leader of the new work environment in France, leveraging an integrated communication strategy that highlights its ecosystem, while actively participating in market conversations and supporting both local and international initiatives.

Actions implemented

• Launch of Slack in the French ecosystem without French‑speaking presenters.
• Localisation and full implementation of international and national communication campaigns.
• Close collaboration with two other EMEA agencies and the local marketing team.
• Creation of a local leadership programme.
• Support for local and international events.
• 360° public relations.