U2P : The voice of small local businesses

MISSION

Following its internal elections, U2P engaged this agency to amplify the voice of artisans and local businesses ahead of the 2022 presidential campaign.

Parti pris

Position local businesses as a vital stakeholder group by directly addressing presidential candidates.

Actions mises en place

• A pre‑election survey to question the French public on local businesses.
• Production of video testimonials from artisans
• Publication of a white paper detailing U2P’s demands and addressed to presidential candidates
• Hearings of the main candidates (or their representatives) in the agency’s studio.