Vinexposium

MISSION

In a constantly evolving wines and spirits industry, Vinexposium must position itself as the catalyst for emerging market trends, opening new growth opportunities. On the digital communications side, the aim is to increase the visibility for both the exhibition and the Vinexposium group among an affinity audience.

Strategic approach

Mobilise micro‑influencers specialised in the wines & spirits world to embody the Group and its flagship event Wine Paris & Vinexpo Paris.

Actions implemented

• A press conference covering both corporate and show elements, with 32 journalists attending.
• Media coverage of the Wine Paris show (press kit + 7 press releases + 5 news‑flashes – live media interviews)
• Creation of an immersive path during the 5th edition of the show to allow visitors to (re)discover the group’s world and share the experience with their Instagram community.