WTW

MISSION

WTW is one of the world’s leading firms in consulting, brokerage and insurance solutions. In France, the group benefits from a dual anchoring : a historic, nationwide presence and the strength of an international, multi-expert player operating across all markets.
The objective is to support WTW in France in showcasing its expertise, its news and its thought-leadership across all its business lines : enterprise risk management, affinity insurance and specialty markets, life insurance and human capital, as well as the brokerage business itself, as – in addition to corporate announcements.

Strategic approach

Increase brand awareness of WTW in France (following the acquisition of Gras Savoye) in the media – whether specialist, sectoral or generalist – while supporting its communication strategy on social networks (notably LinkedIn).

Actions implemented

• Consulting & strategy
• Executive support
• Press relations
• Event organisation and trade show support
• Social media support
• Rebranding
• Employer brand campaign