Achievements
Support the French Cork Industry Professionals in deploying their B2B and B2C communication.
French Cork Industry Professionals
MISSION
The Fédération Française du Liège is the patronal association bringing together the professional unions: the Chambre Syndicale des Bouchonniers pour Vins Tranquilles and the Syndicat des Bouchonniers en Champagne. It supports the development of the cork industry in France through research, study and dissemination of information. It is a founding member of the Confédération Européenne du Liège.
Strategic approach
Inform the general public about the benefits of cork and its virtuous life cycle from tree to recycling of stoppers.
Actions implemanted
- A B2C social‑media strategy deployed on Facebook and Instagram.
- A brand‑content campaign on the ten commitments of cork.
- Influencer activations throughout the year.
- A paid social‑ads promotion.
Brand content
Consulting & Strategy
Digital communication
Résults
TOP/COM award
Winner of the TOP/COM Silver Award — GRAND PRIX Consumer — in the category “Relations with audiences / Animation of Social Networks”.
Over 2 million
people reached.
+ 80 000
engagements.
7
influencers mobilised throughout the year.
Other achievements