Bien’ici

MISSION

To make Bien’ici more than a listings portal – evolve it into a true media brand and a go-to reference in the real‑estate sector. Strengthen its an already dense and effective editorial strategy. Build brand preference across dual audiences: professionals (B2B) and consumers (B2C).

Strategic approach

Position  Bien’ici a must‑read media brand in real estate by consolidating its editorial strategy, in order to reinforce brand preference among professionals and individuals.

Actions implemented

• Strategic recommendation on digital strategy to clarify the value proposition and increase awareness.
• Definition of a social media graphic charter.
• Establishment of an editorial committee to co‑create content for different communication channels.
• Operational support for managing Facebook, Instagram, LinkedIn, Twitter accounts and creation of their TikTok account.
• Paid media campaigns.