EGERIE

MISSION

Egerie engaged Rumeur Publique to support its ambition to accelerate its growth and its communication within the French cyber ecosystem, beginning with the visibility around its January 2023 fundraising.

Rumeur Publique contributed to the overhaul of Egerie’s internal and external messaging, as well as the evolution of its communication strategy through a brand platform developed in 2023.

Since then, Rumeur Publique has been supporting Egerie media relations campaigns across French media landscape and its broader ecosystem, through press relations and a thought leadership program including events such as round tables and a TV show “Cyber Executive Talks.”

Strategic approach

Expand Egerie’s influence beyond the IT press and reach executive‑committee decision‑makers by raising their awareness of the importance of assessing cyber‑origin risks.

Actions implemented

• Preparation of public speaking engagements for the two executives
• A schedule of meetings with business and IT press.
• Overhaul of internal and external messages and full support on positioning and communication strategy.
• Creation of a thought leadership program with free‑to‑publish opinion pieces and round‑tables (including NIS 2).
• Creation of a TV‑series “Cyber Executive Talks” aimed at its ecosystem (produced in our TV studio).