Expertises

We work closely with our clients to craft unique value propositions, and to define key messages that deserve visibility.

To reach the right audience, we activate relationships with relevant media outlets.

Our consultants are skilled in all PR tools, including press conferences, media tours, and as press officers.

Our thought leadership programs help clients take a step back and gain a broader perspective on their industries. This helps them enlighten audiences and drive the conversation across their ecosystems.

These programs enhance clients’ legitimacy and strengthen their influence through high-impact communications.

A thought leadership strategy may include:
• Strategic consulting
• Editorial positioning
• Identification of experts
• Brand Content campaigns
• Roundtables and conferences

We design and deliver physical, digital, and hybrid events that bring together opinion leaders, influencers, journalists, and professionals.

Our added value lies in editorializing events and selecting inspiring speakers.

We cover all formats:
• Workshops
• Seminars
• Roundtables
• Conference series
• Webinars and webcasts

A 360° communication program takes all media and influence channels into account, to engage every stakeholder across a brand’s ecosystem.

The goal is to maximize the impact of an influence strategy. Successful campaigns rely on message, format, and channel consistency.

When we design a cross-channel campaign, our teams work in synergy, combining expertise in digital communication, media relations, brand content, and creative delivery.

Our branding specialists develop strong, coherent brand strategies based on clear brand platforms.

These platforms define the brand’s values, mission, and personality, and serve as the foundation for communication actions and 360° campaigns.

Through effective storytelling and messaging, brands can define and share clear, consistent, and impactful narratives, both internally and externally.

Our consultants help clients develop a core message into a structured narrative that serves as the backbone for all communications.

Rumeur Publique methodology:
• Define goals and context
• Conduct interviews
• Synthesize information
• Deliver a reference narrative

Brand architectures are designed to aligned with business development goals.

We build narratives, design engaging storytelling, stabilize messaging platforms, and set the brand’s tone of voice:
• Brand story
• Purpose and ambition
• Tone of voice
• Brand manifesto
• “About us” boilerplate

Our brand strategy consultants enhance brand visibility and attractiveness.

To fuel influence communication, they plan launch strategies, communications plans, and multi-channel advertising campaigns.

A brand’s name delivers the brand’s promise. It must be meaningful, impactful, and legally available in France and internationally. The matching domain name (.com, .fr, etc.) must also be available.

Whether for a new brand, a merger or a product launch, Rumeur Publique delivers a structured naming process: exploration, ideation, and selection.

Our branding experts also guide you through trademark clearance and registration – in France and globally.

Our creative team designs logotypes and builds graphic charters aligned with your brand DNA and platform.

We define every graphic element that brings your values and promise to life:
• Logo and graphic guidelines
• Illustrations and photography
• Website and social media visuals
• Merchandising assets
• Signage
• Brand Book

An editorial strategy is key to effective content creation.

For all brand communication platforms, we define relevant themes and an editorial strategy tailored to internal (newsletters, intranet) and external audiences—creating brand content that always conveys your messages and values.

Modern influence communication is powered by data, amplified by AI.

Our data strategy experts monitor media coverage using RP Pulse, our proprietary monitoring tool developed with Data Observer.

We combine real-time and historical data with surveys and opinion studies from leading institutes to deliver sharp insights for effective influence strategies.

All our experts are trained in crisis communication, and continuously monitor sensitive topics across sectors.

We approach crisis management in two phases:
• Proactive: scenario planning, roleplay simulations, crisis preparedness
• Reactive: real-time messaging, media management, public opinion tracking using AI-powered data tools

We work across internal communication and HR to build compelling employer brands.

Our 360° strategies highlight company DNA, values, and culture, attracting top talent, lowering recruitment costs, and increasing employee retention.

Effective internal communication strengthens employee engagement and pride in their organisation.

Our strategies aim to:
• Involve teams in company life
• Keep them informed on corporate updates
• Celebrate collective successes

To support this, we create tailored tools and formats:
• Newsletters
• Editorial and content strategies
• Webinars
• Video content
• Events

Video is essential for internal and external communications, and are a key pillar of an effective brand toolkit.

Rumeur Publique guides clients through the full process: concept, production, and distribution, including video shorts for social media.

Mergers, IPOs, and fundraising rounds require expert financial communication.

Our consultants ensure message consistency and manage influence strategies tailored to financial stakeholders.

Our consultants bring deep political and technical expertise in representation of interests, helping promote legislative and regulatory changes that support our clients’ development.

We believe lasting consensus is built through dialogue. That’s why our lobbying method is grounded in constructive proposals and long-term trust with decision-makers.

Our services include:
• Lobbying and advocacy strategies
• Stakeholder mapping
• Coalition building, working groups, influencer activation
• Messaging development, amendments, position papers, contributions to reports and consultations
• High-level meetings with ministries and government bodies
• Parliamentary hearings and testimony
• Legislative monitoring and amendment tracking
• Representation to the European Union and EU decision-makers via our Brussels-based partners
• Media support and digital lobbying in collaboration with our in-house experts

Rumeur Publique’s Public Affairs team defines and implements a comprehensive stakeholder engagement strategy across the political and institutional ecosystem, growing our clients’ influence and promoting their vision.

This includes:
• Strategic consulting and positioning, thought leadership
• Thematic advocacy and agenda setting
• Partnership building with think tanks, NGOs, and stakeholders
• Stakeholder dialogue and political networking: parliamentary breakfasts, site visits, “wake-up sessions” with business and nonprofit leaders, invitations to trade shows
• Regional institutional relations: local elected officials and state services
• 360° lobbying content creation in collaboration with Rumeur Publique’s expert teams

Our consultants track political and legislative developments that affect your sector and identify key decision-makers and influencers.

This tailored, expert analysis is enhanced by innovative AI-powered tools, including proprietary solutions developed exclusively for Rumeur Publique by our tech partner Data Observer.

Our services include:
• Political monitoring: official sources, insider insights, specialized media, social networks
• Parliamentary and legislative intelligence
• Briefs and amendment drafting
• Stakeholder identification and mapping (GDPR-compliant in line with CNIL/AFCL guidelines)
• Strategic meeting plans

Our consultants have extensive experience speaking to both industry professionals and students from top universities and business schools. We offer tailor-made training programs that help organizations build and strengthen their public affairs capabilities.

Rumeur Publique is a certified (Qaliopi) professional training provider for:
• Understanding lobbying to influence political decision-making
• Navigating political institutions and key stakeholders
• Mastering essential public affairs tools and methods
• Preparing effective political communication (“political training”)
• Building a public affairs action plan and influence strategy
• Developing strong regional and institutional relations

Based in the heart of the La Plaine Saint-Denis audiovisual hub, our ultra-HD studio offers state-of-the-art production facilities.

From concept to script, production to distribution, our teams manage brand content projects end-to-end.

Depending on the objective – customer engagement, internal communications, partner loyalty, or public reach – our studio delivers the right audiovisual format:
• Keynotes
• TV news-style reports
• Virtual press conferences
• Talk-show-style programs

Our 100% IP-based infrastructure allows seamless connections between studio and remote speakers, high-quality streaming, and hybrid or multi-location event production.

Every show can be streamed live and simultaneously on all platforms—social media, streaming services, collaborative tools—with no audience limits.

Clients can interact with their audience via live Q&As and polls. Streams can also be restricted to intranet pages or private audiences.

Offsite, our audiovisual engineers deliver the same quality as the studio and supports all types of events:
• Internal seminars
• Trade shows
• Business conventions
• Client-organized conferences
• Annual general meetings

For internal, external, or HR communication, we shine a light on new projects and success stories. We help you engage employees and build compelling employer brands.

We specialize in audiovisual storytelling, media coaching for effective video speaking, and management of both straightforward and complex multi-site shoots.

Our extended network of independent talent – including consultants, journalists, directors, videographers, sound engineers, and post-production experts – can be mobilized in France and internationally.

Storytelling is at the core of Rumeur Publique’s DNA.

In close collaboration with our sector experts, our integrated studio develops original, high-impact formats.

We produce web series focused on people, innovation, and solutions, and distribute episodes across all major platforms – partnering with the best-fit digital outlets, with or without paid sponsorship.

Located just outside Paris, our audio/video podcast studio is based on expertise and experience with top radio stations. It’s modular and budget-adaptable, delivering projects of all types, from the simplest to the most ambitious.

Our Motion Design art directors craft modern and educational visuals that explain concepts, decode processes, or present solutions.

From scripting to storyboarding and full animation, we create dynamic, engaging infographics, animations, and tutorials – with or without voice-over.

We also develop complete visual and sound identities for your content:
• On-screen graphics
• Jingles
• Bumpers
• Lower thirds
• Inserts
• Text design

To support communication and influence strategies, we produce custom teaser and trailer videos. These short-form assets are optimized for all screen formats and help boost visibility and media amplification.

Media training prepares leaders to communicate effectively when interacting with journalists – not just answering questions, but seizing the opportunity to deliver key messages.

Our coaches, experts in messaging and storytelling, help structure narratives around a core message, shaping them into compelling stories.

We also train executives to master non-verbal communication skills, boosting their confidence and authority whatever the format: radio, print, TV, and online media.

Rumeur Publique methodology:
• Build a message that’s clear and accessible to all
• Practice with real-world scenarios
• Work on breathing, eye contact, posture, behavioral techniques
• Learn techniques to manage stress and difficult questions
• Personalized coaching
• Record and review videos to highlight strengths and improvement areas

Our media training programs are Qualiopi-certified.

Influence communication also involves personal branding strategies for executives.

We support all types of top-level executives, from CEOs and managing directors, to CTOs and CFOs.

This personal branding approach mirrors that of a brand: define a content strategy, set the editorial tone, and identify the right platforms and audience, deliver a powerful message with complete confidence.

One of the most common goals? Building an engaged community on LinkedIn and leading meaningful conversations.

Easytender is our dedicated coaching service to help clients prepare for presentations of public and private bids for tend.
We support business leaders and sales teams facing these high-stakes business opportunities.

Our mission: win the tender with a compelling, confident, and stress-free presentation.

Our coaching programme has two key phases:

• Transforming overly technical pitches into clear, concise, and impactful stories
• Rehearsing the presentation until delivery feels smooth and natural

Rumeur Publique’s Methodology

• Define a clear, shared narrative
• Coach on time management and presentation clarity
• Prepare for Q&A sessions
• Assist with visual support materials
• Conduct individual and team rehearsals
• Work on breathing, grounding, and posture

Our custom monitoring systems track online conversations across social platforms.

This social listening is vital for protecting brand and spokesperson reputations. It also provides insights into audience behaviour to refine digital communication strategies.

Social monitoring empowers executives to make informed decisions.

We support our clients across all aspects of social media strategy: content creation, publishing plans, and community management across LinkedIn, Instagram, Facebook, X (Twitter), and TikTok.

Rumeur Publique applies a smart, strategic approach to paid media—based on A/B testing, campaign optimization, and diversified channels (social ads, SEA, media partnerships).

To make brand content stand out in noisy digital spaces, we activate:

• Social Ads
• Search Engine Advertising (SEA)
• Influencer partnerships

Our digital communication consultants manage the full lifecycle of influencer relations—from identification to contracting, delivery assurance, and reporting.

We also activate campaigns on digital-native media such as:

• Podcasts
• YouTube channels
• Twitch
• Discord communities

We help executives build their presence on social media – particularly LinkedIn – to bring their corporate story to life.

Rumeur Publique provides complete support, from writing posts to community-building strategies, helping leaders grow and engage their audience authentically.

Our consulting services help structure your commitment strategy and build an actionable roadmap. We draft positioning notes, and conduct critical reviews, benchmarking, and audits.

Engaging in CSR requires adopting the reflexes of responsible communication – understanding the impacts of your industry and identifying the strengths and weaknesses of your action plan.

Credible CSR communication relies on your ability to show progress and how you respond to ongoing challenges.

Once CSR commitments are defined and the roadmap is in place, we help clients (re)define a strong, distinctive CSR brand identity that reflects their values and commitments.

This includes creating a brand name and logo that embody your purpose, followed by a cohesive visual language for all your CSR communication materials.

Our CSR communication experts transform action plans into engaging narratives. We create adaptable stories that bring your commitments to life.

This includes:
• Detailed CSR messaging using our Core Message® methodology
• Target-specific messaging platforms
• Commitment manifestos (from drafting to print/digital/video execution)
• Web series focused on CSR initiatives

Once your CSR strategy is defined, it’s time to bring it to life—starting with your internal audience.
Our CSR support includes a strong focus on internal communication and employer branding strategies.

We create rollout plans adapted to your ecosystem:

• Traditional posters
• Multi-site screen networks
• Internal social campaigns
• CSR newsletters

The CSR report is often a company’s first public-facing CSR communication tool. It serves as a critical foundation for proving action and building credibility.

Increasingly seen as a chance to clarify and showcase meaningful commitments, CSR reporting deserves special attention.

Whether or not your company is subject to the CSRD, Rumeur Publique’s experts write and produce tailored CSR reports—for print, digital, or enhanced formats.

A CSR crisis simulation tests the strength of your communication system, identifies weaknesses, and fixes them before a real crisis hits.

By anticipating reputational risks and stress-testing your communication response, you gain readiness and resilience.

This service is only offered once a full CSR strategy has been defined and deployed.