The Rumeur Publique agency announces the appointment of Joséphine Besnard to the post of Corporate Advice Director
Joséphine Besnard will mainly be responsible for developing the “crisis communications” and “media training” areas of activity.
She comes to strengthen the agency’s know-how in content (“brand content” for instance) and research.
She will also manage directly some of the agency’s major corporate accounts.
Joséphine Besnard holds a DEA in contemporary history and is a graduate of the Institut d’Etudes Politiques in Paris.
She taught Market Research there from 2002 to 2007.She began her career at the Research and Surveys department of the government Information Department (2001-2005). She then joined the Market research department at the LH2 (formerly Louis Harris) Survey Institute, responsible for developing and managing the Ministerial research portfolio (2005-2008).
In 2008, she was recruited by the Altedia consultancy firm as Project Director, where she used her expertise in market research risk and sensitive communications.