Business Development Director
Public Affairs Director
Associate Director – Corporate – Industry – Services
Associate Director – Brand Strategy – Brand Content
Official launch of the Taxis4SmartCities initiative: Taxi firms around the world are committed to an early transition in the energy source for taxis.
The Taxis4SmartCities initiative, announced by the Taxis Bleus network at COP 21 in Paris last December, finally saw the light of day with 14 founder taxi companies. The aim of this open coalition is to bring together taxi firms all over the world who accept the task of serving tomorrow’s cities, in order to speed up the energy transition of their fleet and spread local best practice on a global scale. Supported by the French Ministry for the Environment, Energy and the Sea, the Taxis4SmartCities coalition companies are now ready to formalise their commitment to greater reductions in their fleet CO2 emissions in two stages, from now to 2020 and then 2030.
Les moyens mis en œuvre Looking ahead to 2020: 33 to 50% of new vehicles will emit under 60g of CO2 per Km.
Taxis firms belonging to Taxis4SmartCities, representing 80,000 vehicles in 11 different countries, are committed to ensure that at least 33 % to 50 % of new vehicles joining their fleets will emit less than 60g of CO2 per kilometre by 2020.
The resources used
Partner companies are planning to share best practice around the world, and through public authorities promote the reforms needed for this transition to succeed: incentives for drivers, new regulations, development of a network of electric charging points suitable for the demands of intensive business use, etc.
The Paris Process on Mobility and Climate (PPMC), at which the Taxis4SmartCities initiative will be represented during the pre-summit meeting on Climate at the United Nations in Washington from 4-6 May, will assess and publicise the extent to which the partner companies achieve their commitment.
“As a vital player in urban transport throughout the world, the taxi industry has to stand out as a pioneer for sustainable development in tomorrow’s city. Leading the way for the industry as a whole, we have therefore decided to bring together all the taxi companies willing to commit to the energy conversion of their fleet, as well as to sharing and spreading best practice in terms of environmental impact, accessibility and safety for the entire industry,” explains Yann Ricordel, Managing Director of Taxis Bleus.
“The Taxis4SmartCities platform has to become a global platform for sharing, reflection and action, on which willing taxi firms can build tomorrow’s taxi business”.
The Rumeur Publique agency announces the appointment of Joséphine Besnard to the post of Corporate Advice Director
Joséphine Besnard will mainly be responsible for developing the “crisis communications” and “media training” areas of activity.
She comes to strengthen the agency’s know-how in content (“brand content” for instance) and research.
She will also manage directly some of the agency’s major corporate accounts.
Joséphine Besnard holds a DEA in contemporary history and is a graduate of the Institut d’Etudes Politiques in Paris.
She taught Market Research there from 2002 to 2007.She began her career at the Research and Surveys department of the government Information Department (2001-2005). She then joined the Market research department at the LH2 (formerly Louis Harris) Survey Institute, responsible for developing and managing the Ministerial research portfolio (2005-2008).
In 2008, she was recruited by the Altedia consultancy firm as Project Director, where she used her expertise in market research risk and sensitive communications.
Rumeur Publique for FrenchWebDay Média #FWDmedia
He will be one of the next speakers at Frenchweb Day Media, Thursday 14 April, in Paris.
Learn about the vision for media in France, in 2016, from Christian Giacomini, Associate Director of Rumeur Publique:
Frenchweb: What is your vision for media in France in 2016? Are you on the side of the optimists?
I am firmly optimistic. The media have faced serious challenges, and have succeeded in adapting their models, particularly economic models. They have also done a great deal to improve their customer experience. And they have invested heavily in the new influence formers, namely social networks.
Frenchweb: Should we be concerned about the trend to concentration?
In my view, it is not so much the increasing concentration that is the problem, but rather the quality of information. People are ready to pay for quality information, and paying models based on this principle are working.
Frenchweb: What has benne the stand-out media innovation in recentmonths in your opinion?
I am impressed with The Information, a recent American news site. It was founded by former Wall Street Journal staffers, in Silicon Valley where many of our clients come from. It is a specialist media channel with high quality information about everything that is happening in Silicon Valley, widely recognised and used by major American media players. To some extent it is the Valley’s version of Mediapart, for its whole eco-system, and as well as in-depth articles, gives a voice to contributors who provide real added value.
Frenchweb: What king of media, or media group, should be watched most closely?
Just those players like The Information or Le 1, and all those who don’t just look for information, but create value with the information. In fact, all the media that offer exclusive, quality information.
Associate Director – Corporate – Institutions
Associate Director – Tech Innovation
Paris Region Entreprises, the economic development agency for Ile-de-France, has chosen RUMEUR PUBLIQUE to support it in its Press Relations.
Paris Region Entreprises is the economic development agency for Ile-de-France.
Its task is to attract new international investors to Ile-de-France, and to support long-term job creation projects by businesses.
It offers support to two kinds of business: those already based in the Ile-de-France region, and international companies who are planning to settle there.