Rumeur Publique, Christmas partner for French Tech!

Rumeur Publique is the partner for French Tech’s Christmas!

Rumeur Publique is delighted to be associated with this great initiative at the heart of French Tech.


Formed in 2014, on the initiative of the startup business Lima, and supported by the French Tech mission and a number of ministries, the French Tech Christmas is a start-up collective aimed at promoting French innovation.


In 2015, the French Tech Christmas consisted of: 162 startups, 250,000 individual visitors to its website, over 8000 fans on its Facebook page and over 2000 ideas for original gifts.

Autonomy, the urban mobility festival, chooses the Rumeur Publique agency

Rumeur Publique advises and supports Autonomy in its B2B press relations and institutional relations

The Autonomy festival will take place from 6 to 9 October in Paris at the Porte de la Villette.

This event is the leading major annual gathering for the entire urban mobility eco-system.


For the first time, all stakeholders – industry, public decision-makers, press and citizens – can come together for 4 days of activities, debates, conferences, meetings and experiences.


150 exhibitors and around 20,000 visitors are expected, to explore existing multi-mode, electric, on-demand, shared and driverless solutions, in a well-prepared and firmly contemporary environment.


In particular, Autonomy has developed a partnership with BFM Business and the Journal du Net with the patronage of the Ministère de l’Économie.

Zengularity chooses Rumeur Publique

Rumeur Publique, influencer communications agency, is supporting Zengularity in its media relations.

Founded in 2004, Zengularity is a French platforms and applications designer, helping to speed up the transition to the digital business.


Its teams are formed of around a hundred specialists, working with their clients to define and implement best digital practice, so putting the user experience at the heart of their action.


Zengularity is inspired by the vision of positive disruption. This vision puts the digital revolution at the service of the user.
Zengularity has shown its mettle working together with Web giants such as LinkedIn, Apple, Gilt etc., and in creating technologies used by many global developers.


Play!Framework,, these landmark tools bear witness to the desire for a new way of building the Web, helping to develop applications and passing on to Zengularity’s clients the experience gained from GAFAs.
This full package of services includes consultancy, delivery, Run/hosting and UX/UI. It relies on a demanding governance framework: Fast Digital Delivery, which spotlights speed of completion, safety and the culture of the result.

Find all the information you want on Taxis4SmartCities:

EcoAct goes to the United States

EcoAct opens an office in New York

EcoAct is now leading the way on the subject of decarbonization, as one of the main drivers for performance for companies. 


With its experience as the sole player operating across the whole of the business decarbonization sector (carbon footprint measurement, reduction and compensation), EcoAct is now established in the United States.


The company has the aim of strengthening mutual bonds between the two continents and supporting American and international businesses based in the United States to decarbonize their activities.


For too long the continent has ignored the importance of whether or not to incorporate climate risk into business strategy, despite its impact on operational continuity.

Introduction to the Xooloo survey & Launch of Digital Coach

Should parents really limit the digital life of their children?

Rumeur Publique along with Xooloo  introduced the results of the survey: “Should parents really limit the digital life of their children?”


In the presence of Anne-Catherine Baseilhac, Founder and director of Parenting Conseil and Grégory Veret, Founder and CEO of Xooloo, the results of this survey carried out with OpinionWay were revealed.

When the new school year begins, parents all wonder how their children will get on. Besides, the move to secondary school normally coincides with purchase of a smartphone, an essential rite of passage and a vital factor in social integration for a friendship group. So large numbers of parents have many thorny questions to ask: will my child be completely hooked? will he or she know how to handle it? What will she or he do with it?

As a developer of solutions to support children in their on-line life, Xooloo asked Opinion Way to carry out a survey of French parents with children aged from 8 to 16. And to help you understand how your pre-teen/teen uses their digital handset, Xooloo offers you an analysis of data from users from 8 to 16.


Half of French parents do not know what their children are doing in their on-line life


The big surprise of this survey was that almost half of parents cannot say how much time their child spends on their smartphone, tablet or computer every day –  whether playing video games, watching films, talking to friends by text or instant messaging, on social networks or browsing the web. The response “Don’t know”, normally between 0% and 5% in surveys, in this case is given by between 46% and 49%! A real admission of ignorance.

Among those parents who do not know how much time their child spends on the Internet, there were more who never discussed their on-line usage with their children (66% compared to 35% of those who often discuss it with their children).

As for parents who think they do know, they estimate that their child spends on average 1hr 15min a day playing video games, a little longer than an hour watching videos (67 min), 51 minutes chatting on-line with friends and around three-quarters of an hour on social networks and browsing the Internet. It should be noted that as both parents and children get older, the longer are the estimated times reported.


And when they believe that they know, they are completely off the mark!


Comparing these responses with data supplied by Xooloo, it appears that parents are a long way from the truth, and overestimate the time their children spend on smartphone or tablet. On average, in fact, children from 8 to 16 spend only 25 minutes playing video games, while parents estimate this at 75 minutes, three times longer!


The same discrepancy is found between parents’ estimates and the real situation, with the differences from 1 to 10 times greater!


So the time spend watching videos is actually 21 minutes on average (compared to 67 according to parents), on social networks (17 mins against 47 mins), chatting with friends by text or instant messages (8 mins compared to 51 mins) and time spend browsing the web (4 mins compared to 44 mins).

Overall, children use their smartphones/tablets primarily for playing games, and then for viewing videos. Social networks come third, followed by chatting and web browsing.

Looking at the figures in detail, at any age boys mainly play video games, while girls prefer watching films. It can also be seen that social network use increases with age, being the fourth most important activity for the 8-10s, it rises to third place for 11-13 year olds and is the main activity for 14-16 year olds.


Pokémon Go: a popular success, but not replacing YouTube


Do you think that your children have given up everything else on their smartphones this summer to play nothing but Pokémon Go? Wrong again! Even though, on average, half of all children age from 8 to 16 have played the well-known game of hunting small creatures, it has a long way to go before replacing YouTube, since 83% of children have visited Google’s video platform over the same period.


The smartphone, a source of tension within the family      


67% of parents state that their child’s use of a smartphone/tablet has led to tension or even conflict within the family unit. This figure increases as parents get older, rising to 70% among 50+, and as children get older, peaking at 73% for parents with children aged between 11 and 13 years old.

Among the one-third of parents surveyed who say they have never experienced tension associated with the use of a mobile device, it is interesting to note that two-thirds (64%) of these have never taken any steps to monitor usage and that over half (52%) never discuss digital usage with their child. This lack of interest probably explains the lack of tension.


Present “restrictive” solutions do not meet with unanimous support


Another interesting lesson from this study: most parents have already tried solutions to limit their child’s use of these new terminals. So 77% of parents have taken sometimes radical steps to try to control the use their child makes of their smartphone/tablet/computer.

On the other hand, no single solution has unanimous support: while around half chose to apply rules to avoid abuses (53%), almost one third have already confiscated the device for a limited period (28%)/ Parental control software only received 20% of votes, and 19% have threatened to block access to the device completely.

Although parents say they are concerned about their child’s use, no solution seems to be agreed by everyone.

Small differences do appear, however. Younger parents (18-34 years) are less likely than the average to confiscate their child’s device (18%, compared to 29% of parents aged 35 or older) but find it easier to install parental control software (34% compared to 18%). Another important difference is that parents of children aged from 14 to 16 years are less likely to use parental control software than parents of younger children: 16% compared to 24% of parents of children aged from 8 to 13. Is this because parental control software is no longer suitable for this age group, or because teenagers are more mature in their digital behaviour?


Parents aware of the importance of dialogue


Most parents (82%), aware of the importance of dialogue, say that they discuss smartphone, tablet or computer use with their child.

So 37% report “often” talking to their child about digital use, and 45% “sometimes” talk about it. It is parents of children from 11 to 13 who discuss the subject the most (88%) which presumes that this is the time children receive their first digital devices and begin their real initiation into the digital world.

Review of Salesforce World Tour Paris 2016

Salesforce World Tour Paris, the landmark event for Salesforce and the digital sector in France, brought together around 10,000 guests on Thursday 23 June 2016.


This exceptional day was devoted to client innovations based on the Cloud, big data, mobile technology and connected objects.

Highlights this year included the attendance of Parker Harris, co-founder of Salesforce at the plenary session led by Alex Dayon, Salesforce Products Director.


Some of the iconic Salesforce clients were also there, such as David Holder, CEO of Ladurée, as well as Schneider Electric.


The day ended with a short meditation addressed to everyone present, led by Alex Dayon and an exceptional guest, Matthieu Ricard, Buddhist monk and writer.

Review the conference :

Influence at the heart of communication strategies

Official launch of the Taxis4SmartCities initiative: Taxi firms around the world are committed to an early transition in the energy source for taxis. 

“Influence at the heart of communication strategies”
Article signed by Jean-Christophe Latournerie, Deputy director of the Rumeur Publique agency – Read it at Marketing-Professionnel 


In recent years, influence has become the primary purpose of communications work. As the world has become horizontal, brands now have to consider all the stakeholders in their eco-systems, and address each of them through the most relevant communication channels, with a set of consistent, appropriate messages. It’s no longer a matter of hierarchical, even somewhat patronising, top-down communications delivered by an all-knowing brand imposing its point of view and messages on a passive, receptive public. 


This influence approach to communications demonstrates the way the brand is more firmly established in a complex eco-system, with tightly-woven links and inspired by conversations and discussions.

Seminar 2016

The whole of the Rumeur Publique team assembled in the magnificent Château de Rochefort for a 2-day seminar. 


There were plenty of working sessions on the programme, but also some sports events, with the professional boxer Brice Faradji (winner of an impressive list of prizes: 6 times French champion, European vice-champion and WBF (World Boxing Federation) world champion. 


We were also delighted to welcome a passionate and impassioned contributor: Emmanuel Lechypre, leader writer and journalist with BFM.


Two sun-filled days, surrounded by friendship and good humour!

Release of Landscape VB Profiles devoted to global FinTechs

VentureBeat unveils a report on the latest figures of a sector than can sometimes arouse fear in global financial institutions.

A few days ago, Rumeur Publique organised an event for the release of Landscape VB Profiles, devoted to global FinTechs.


This gathering, attended by  Hugues Magron, Financial Services Industry-Fintech associate with Deloitte, Pierre Dreux, VP Europe for VB Profiles and Guillaume-Olivier Doré, Chairman of Robin Finance, was an opportunity to review a constantly-changing global market, mainly carried by the United States and the United Kingdom.

Read the rest of this article on the Maddyness site:

Teksial at the Salon des Maires

Persuading citizens to renew: are communities well-prepared?

While energy renovation in the home is a key factor for local communities, the existing incentives for inhabitants to take action are often expensive and complicated to set up, for a sometimes disappointed result.


Given this, TEKSIAL, a support company for energy consumption control, wants to move the discussion firmly forward.


How can we take up the challenge and make energy renewal mass-market? Can regions achieve this at a reasonable cost? All these questions were discussed at this round table, organised by Rumeur Publique during the Salon des Maires 2016.