Café Royal event

Café Royal is celebrating its 2nd birthday with a special afterwork event!

We offered food and lifestyle bloggers the opportunity to meet for a private event, creating cocktails based on Café Royal products.


The purpose? Helping them explore the various products from the brand, as well as the café culture, in a fun and enjoyable way.


A lovely way to celebrate the birthday and performance of Café Royal. The Swiss brand is second in its sector after only two years in hyper- and supermarkets.


Explore all Café Royal products:

Dropbox study

Well-being at work: is it time to rethink how we plan and organise work in French businesses?

More than anywhere else, in France independence in work and availability of collaborative tools nourish wellbeing and creativity of employees.


Dropbox and Ipsos MORI undertook the survey and presented the results at a lunchtime discussion organised by Rumeur Publique in company with Philippe Burger, Human Capital associate at Deloitte; Julien Hagege, Dropbox France evangelist and contributions from Matthieu Laudereau, CEO, Convictions RH and Gautier Piat, manager in the IT department at Lagardère Active.


Since it was created, Dropbox has studied and analysed workplace behaviour and the way colleagues get organised. That’s why Dropbox and Ipsos MORI carried out a global survey* of around 5000 employees (1300 IT managers and 3500 colleagues, of which 700 were in France) using everyday IT tools. The purpose? In the digital age, to question the way we plan and organise work in French and international businesses.



The study addresses 4 different types of colleagues: the “independents” with the freedom to work on the move or at home) divided between “collaborative” (242 people in the sample) or “non-collaborative” (190 people), and the “non-independents”, also divided into “collaborative” (54 people) or “non-collaborative” (214 people). Collaborative working means using tools regularly to exchange with various entities, inside and outside the business, in order to carry out professional tasks well.

See the whole study :

Ooshot study

Ooshot unveils the results of the exclusive survey carried out with OpinionWay among French consumers.

At a lunchtime discussion organised at the end of June at the Maison des Centraliens, Valérie Hersleven and Thierry Maillet, Co-founders of Ooshot unveiled the results of the exclusive study carried out with Opinion Way: “Why the photo has become the primary vector for branding”


  • 97% of French people say they have been affected, moved or interested by a photo seen in the media over the last 6 months.
  • 44% of French people look at the photos on a brand’s website first, before the text (32%) – Videos only have minimum impact.
  • According to consumers, brands display high quality photos, which promotes their image, but without making consumers dream, while saying they are aware of the commercial role of the photos.
  • Retouching photos is a tool to be used sparingly: for 67% of the French a retouched photo helps brands to sell more, but 86% consider that the process is similar to deception.


Has the society of the written word had its day? In the age of digital and social media, is writing becoming less important than the image? In our communication society, what precisely is the role of the image? And what is its value in the relationship between the consumer and the brands? It was to answer these vital questions that Ooshot, the leading on-line booking platform for professional photographers, asked Opinion Way to undertake a survey, the main conclusions from which are available at the link below.

See the results of the Ooshot study :

DERBI Press visit

What is the use of producing energy without the means to store it?

On 28, 29 and 30 June the 10th International Conference for the DERBI competitiveness hub was held in Perpignan, on the subject of Development of Renewable Energies in the Building and Industry sectors, which this year addressed energy storage.


For this occasion, Rumeur Publique arranged a press visit: between Perpignan and Toulouse, the two days allowed the 20 journalists covering the energy and construction sector to meet key-players in energy storage and to see innovative, outstanding projects in this field on site.

See the DERBI website :

Neinver study

Neinver study “Outlets mark their territory”

“Brand villages – development at the service of regions”


This is the title of the study carried out by Rumeur Publique on behalf of Neinver, the leading operator of brand villages in Europe.


The document, with a preface by the former Secretary of State for Business Frédéric Lefebvre, was presented to the ecosystem and the press at the SIEC (trade show for retail and commercial property), in June 2016, attended by Mme Héliot-Couronne, in particular, regional councillor and assistant to the Mayor of Troyes, responsible for business.

Read the Neinver study in full :

The startup OuiHop’ is rewarded by the Start’up SFR Innovation 2016 programme

Winner in the Digital Lifestyle category, the short-distance connected hitch-hiking app will receive a year’s customised support.

OuiHop’ is an application that connects drivers with pedestrians for short-distance journeys, with no timetables or cost-sharing, all over France.


To speed up development, the startup has taken part in many programmes, including the Start’up Innovation SFR, which announced the winners on 15 June at the Digital Festival Web2Day presently held in Nantes. This programme is aimed at start-ups in the market acceleration phase for an innovative product or service directly linked to new digital uses.


“We are very proud to be chosen to take part in the 2016 promotion of the Start’up SFR Innovation programme” announces Franck Rougeau, co-founder of OuiHop’ adding “This reward, along with the support we will receive in the next year, will enable us to grow faster in France, enlarging our partner network and to plan the development of the service worldwide”.


Winner of the programme in the Digital Lifestyle category with 7 other startups, OuiHop’ will receive customised support for a year, including the following benefits:

  • Mentoring on demand with access to a network of professional experts
  • Co-development in win-win business synergies with SFT, its major account customer and its suppliers
  • Development of resources
  • Grants of up to 30,000 euros to help recruit a strategic resource.
  • Provision of technical resources and price benefits
  • Personal, on-demand coaching (raising funds, marketing, etc.)
  • Increasing visibility
  • Development spaces on SFR web platforms (,, l’Atelier SFR.)
  • Participation in promotional events
  • Dedicated internal and external communications

 Competitions and partnerships: further OuiHop’ news

  • Finalist in the BMW tech date programme
  • Official transport partner for the Drim’in Saclay operation (from 14 to 16 June)
  • For the Futur festival in Seine on 14 June, chosen for the study day on the way digital will facilitate and smooth City travel – Smart Mobilité 2016 #Hackonslesbouchons!
  • 5 July: participation in a round table at the Paris-Saclay Connexion 2016 event

To find out more about OuiHop’, visit the website :

Coppernic survey

The French are prepared to sacrifice some freedom for greater security.

After terrorist attacks, France is still in a state of emergency, where demonstrations against the Employment law are characterised by violence, which also appears on the margins of sporting events such as the football Euro 2016. Security checks are ever-present in the daily lives of the French. While the government’s security policy is both widespread and criticised, Coppernic, the leader in the design and deployment of professional mobile handsets used for security of property and people, appointed Opinion Way to organise a national survey intended to gauge the feelings of the French about the multiplying controls on their daily lives. Here are their main conclusions.

France: a “society of control” for 56% of its citizens

Swinging from the “Charlie spirit” to support for a security policy marked by the state of emergency, the French believe that they are living in a society of control (56%).

There is a wide generation gap in this feeling, however: while younger generations overwhelmingly consider their society to be a “society of control” (62% of 25-34 year olds), people over 65 mainly perceive France as a free society (54%).

At the same time, only the French close to “the Republicans” and the Socialist Party consider that they live in a free society (59% and 54% respectively). People favouring the extreme left and the extreme right on the contrary believe they are living in a controlled society (75% and 69% respectively).

Control is generally accepted, despite loss of individual liberties

The French happily accept this sense of living in a “society of control”: the vast majority (84%) consider that being controlled is not a problem if one has a clear conscience. Over eight in ten French people (81%) consider that the security is intended to protect citizens. For 72% of them, it is even a means to improve their own wellbeing and for 71%, it encourages wellbeing in society.

The impact of this level of control over individual liberties is still an issue in the minds of the French: 43% of them consider that the controls form an attack on personal liberty, and 46% that they impinge on their private life. One in two French people (49%) even class these checks as “heavy-handed policing”. Nonetheless, given the threat of terrorism and the increasing violence in society, they are ready for their liberty to be pruned back to ensure that their loved ones and their property are safe.

In a new trend, the French express unconditional support for those responsible for delivering security procedures and devices, except where it affects their personal finances.

So in contrast to received wisdom, the French have a good image of the security professions and resources: gendarmes, police and customs officers are seen very positively (86, 85 and 85%). The French continue to give unanimous support to the forces of law and order in this post-terrorist attack period, despite the violence in the latest employment demonstrations. Similarly, security staff at the entrance to clubs, stadiums, theatres or shopping centres are generally accepted by all French people (70%), and especially by women (77%).

On the other hand, the professions associated with financial control lag behind in terms of image: 58% have a favourable view of tax inspectors, and only 46% for bailiffs.



The results of this survey show a major break with the past, when security measures were considered a serious threat to individual freedom of the French. As with security gates at airports which are seen in favourable times by 90% of respondents, the French generally perceive safety measures as very positive. So 88% of them have a good opinion of detector gates in shops, and validation terminals for travel tickets; 82% for alco-tests and PIN codes.

Often the subject of polemic in the past, surveillance cameras now receive 80% of favourable opinions. Fingerprint checks are also well received by 76% of people.

Lagging behind, speed radar cameras only receive 45% of positive responses. In the mind of the French, the measures or professions that directly affect their wallets are suspect. This is the main contrast highlighted by the results of this survey. Controls, yes, but without affecting individual finances!

Finally, in correlation with the mistrust of digital described above, geolocation (58% positive opinions) and connected objects (57%) arouse the most mistrust among French people, not just younger generations.

The French want greater control in the social field

In a personal economic and social context, the French want to see more control in some areas (social support, work, health, blood alcohol testing, etc.): only 17% think that the frequency of checks targeting benefit and social security fraud is sufficient, and 24% think that this is the case for black market labour.

Other areas of concern: drink-driving checks and airport identity checks are considered inadequate by 37% and 40% respectively of the French population.

Younger generations protest about controls over their digital life

Finally, as digital embeds even deeper into the daily life of the French, those questioned believe that digital businesses, especially the main Internet providers (68%), telecom operators (58%) and social networks (57%) monitor their activity far too closely.

Younger generations are especially critical of these new forms of control: 75% of 18-24 year-olds believe that the Internet giants and social media providers exercise excessive control. Save for the digital space, where individual liberties seem more important than the hazards present, such controls seem justified in the eyes of French people.


In a society deeply scarred by the attacks of January and November 2015, the French are aware of the challenges to their security, and they generally accept most of the controls imposed on their daily lives. Although they consider that certain operators exceed their role, they are ready to sacrifice some individual freedoms to make property and people secure.

While the French are often seen as iconoclastic and disputatious, the results of this survey show that they see these controls as means to improve daily well-being and to develop a fairer society. As 84% of French people consider that the checks are not a problem for those with a clear conscience, it seems that the increasing violence in daily life (terrorism, social or sporting demonstrations that degenerate into urban violence, increasing ideological divisions, etc.) encourages them to side with the representatives of law and order. Most of them think such violence unjustified and hope to see stronger but fair controls.


*Photo: Press conference presenting the Coppernic survey. Photo Cédric Buisson.

Read the full survey:

Coppernic chooses Rumeur Publique

Official launch of the Taxis4SmartCities initiative: Taxi firms around the world are committed to an early transition in the energy source for taxis. 

Coppernic is design and deployment platform for mobile handsets for business, working for security for personnel and property.



Coppernic teams develop tailor-made solutions for control and tracking, adaptable to all kinds of mobility: public transport, import and export, waste management, personal ID, etc.



Their terminals integrate powerful technologies to achieve these aims.

BlackLine named Leader of the Gartner Magic Quadrant 2016

BlackLine named Leader of the Gartner Magic Quadrant 2016.

BlackLine, global leader in digitization of accounting and financial functions, announces its nomination by Gartner as one of the leaders in Financial Corporate Performance Management (FCPM). Gartner has put BlackLine into the “Leaders” quadrant, in the new category of its Magic Quadrant 2016: FCPM Solutions.



In this report, published on 31 May 2016, the leading global consultancy and research company for new technologies sees BlackLine, supplier of “pure player” cloud systems as a leader for “the thoroughness of its vision” and its “implementation capacity”. These two criteria cover particularly market understanding, marketing strategy, commercial strategy, product strategy, geographical and vertical strategy, operational model and business innovation.
This new Magic Quadrant is the result of “developments in the commercial performance management market, divided into two segments: management of financial performance (Financial CPM – FCPM) and management of strategic performance (Strategic CPM – SCPM)”, according to Gartner, which defines the components of an FCPM solution as “accounting and financial processes supporting the success of a financial close and including reporting and financial consolidation elements, as well as optimisation of enhanced financial control and automation (EFCA).
We are very proud that a business of the size and reputation of Gartner should have chosen BlackLine as one of the leaders of this fast-changing sector”, says Therese Tucker, BlackLine’s CEO. “As a pioneer in financial corporate performance management, we are always attentive to the problems that business encounter and are determined to offer them suitable cloud solutions to handle them.  Our solutions are specially developed for finance and accounting, allowing organisations to simplify their financial close processes, making them more efficient.” The report emphasises that “FCPM solutions offering is moving ever closer to cloud soltuions, giving a shorter profitability time, greater ease of use and more flexibility. The option of having cloud solutions which come with guaranteed support is a recognised market need.” Gartner expects that “between now and 2019, over 30% of new software investment from the 100 main suppliers will be entirely cloud-based, unlike hybrid solutions.”
“From the outset we put our customers’ success at the heart of our work. We feel this nomination confirms expectations of the finance and accounting divisions in their confident choice of BlackLine, knowing we will accompany them throughout their FCPM process” finishes Therese Tucker.

Download the full report:

Survey by

7 out of 10 French people believe they will be driving a hybrid or electric car within 20 years.

With the rise in environmental concerns, COP 21, traffic restrictions in major cities for some types of engine, not to mention the recent fuel shortages, drivers are becoming more and more interested in the power units of the future. They believe that within twenty years, 40% of drivers will use a hybrid vehicle and 32% an electric one. What’s more, 48% consider that innovations in the car industry will move at the same rate as other sectors, and 14% of them consider it will change even faster, according to the 7th barometer study, “The French and the motor car”, commissioned by the Institut TNS Sofres.



This barometer study, carried out every year, surveys the general public to discover the views of the French on the automobile industry and their purchasing criteria, but also to find out how they feel about the innovations introduced in the fairly short term.



* Photo Guillaume Paoli, Director interviewed at RTL. Photo Rumeur Publique.

The whole study is available from the Newsroom: